Tools / Lost Sales Calculator
How many sales do your ads never hear about? Put in your numbers and see.
Orders your ad platforms should be credited for.
Use your Shopify or WooCommerce average.
Not sure? Compare Shopify orders with Meta purchase events for last week, or run the free tracking check.
Per year: 1,080 orders · $91,800 your ads never learn from.
This is an estimate from your own numbers, not a measurement. Missing sales still happened. The cost is that Meta and Google optimise without them.
Free check, 2 minutes, no signup.
Meta and Google pick who sees your ads by learning from the people who bought. Every purchase they do not see is a lesson they do not learn, so budget drifts toward the wrong audiences.
Compare orders in Shopify or WooCommerce with purchase events in Meta Events Manager for the same seven days. The gap, minus refunds and test orders, is your missing share.
Most of it. Server events are not blocked by ad blockers or Safari limits, but visitors who decline consent are still excluded where the law requires it.
Attribution windows, refunds, test orders and blocked pixels. Server-side tracking removes the blocked-pixel part, which is usually the largest.
7-day trial · 30-day money-back · free migration